ECHO Corporate Events, in partnership with IMA B2B, collaborated with logistics automation supplier Vanderlande to deliver a seamless internal launch event celebrating the brand’s transition into Toyota Automated Logistics (TAL).

In 2026, Vanderlande’s Australian operations were fully integrated into the Toyota Industries group – a major milestone for the company that required more than just an announcement. The goal was to create an experience that brought the new TAL brand to life and united staff around this next chapter.

ECHO and IMA were engaged to deliver both the launch event and a full office rebrand, ensuring a cohesive and immersive brand experience from the moment staff arrived.

For the April 1st launch event, the office space was transformed with branded elements including a custom office rebrand, media wall, balloons, pull-up banners, and TAL-coloured illuminated letters. A professional photographer captured the day, while a curated run sheet ensured the event flowed seamlessly.

A standout moment was the interactive puzzle activation. Each staff member received a piece of a custom-designed puzzle and worked together to assemble the final image: A powerful symbol of collaboration and unity under the new TAL identity.

Beyond the event, IMA B2B led the complete office signage transformation, working end-to-end from concept and design through to project management and installation. The scope included wall decals, posters, boardroom frosting, and glass signage, creating a fully branded workspace aligned with TAL’s new identity.

Delivered under a tight timeframe, Echo and IMA ensured every element was completed in time for launch day, resulting in a unified experience that combined environment, brand, and event into one seamless transition.